Start Extraordinary Products

For Startup Founders & Product Innovators

 

In 90 minutes, uncover a list of problems that people want solved in your niche.

 

... then learn to pick the best ones to create products that people love.

SAVE YOUR EARLY BIRD SEAT

Discover hidden product opportunities for:

Digital Products

Apps & Services

Physical Goods

You've dabbled in creating and improving products. You've even tried Design Thinking and market research.

 

Now it's time for you to spot ideas with a creative spark - and do it far more quickly.

You've already tried Design Thinking

 

But you suspect it doesn't quite teach you how to create different ideas, only more considerate ones. All the tedious user research work makes you more confident, but also brings very little spark.

The opportunities you uncover there - after all the tedious work - are also disappointingly similar to others who use the same processes.

You've attempted market research and interviewing your audience

 

But the research doesn't tell you new stuff, just things that everyone else also finds on the internet. And in surveys or interviews, your respondents focus on small and obvious problems that aren't game-changing.

You wonder how to think ahead, on behalf of your users.

You've even tried keeping a list of ideas to do 'someday'

 

But the inspiration has been too infrequent and random. You have some good ideas but because they are scattered opportunities, you can't embark on them.

You wonder if there is a systematic way to get ideas for products squarely focused around your niche, to build what you've already been good at.

Bottom line

  • You want to uncover golden opportunities quickly,
  • You want to create innovative products,
  • You want your audience to love them.  

 

Without

  • Spending all day in unfruitful brainstorming, market surveys,
  • Laboring through market surveys, user interviews,
  • Random guessing or feeling uncreative.

Hear a favorite sh*tty takeaway from our participants

What if you stopped feeling uncertain and unproductive when innovating your products - and started spotting opportunities that your audience will love instead?

Here's the deal with product entrepreneurship and Design Thinking that you haven't been told:

Research and more information does not create more original ideas.

What you need is to be able to see problems others don't and knowing how to connect the dots for new solutions.

Market research and user interviews rarely give you groundbreaking insight, unless your users are visionaries who can see beyond 'faster horses'.

If you want non-standard answers, you need to use methods that intentionally break away from the cliche. What you need are quick and reliable triggers to open new pathways of thinking - not something that is predictable.

..and that’s where Extraordinary Starting Points come in.

The Formula

Start Extraordinary Products

Step #1

A quick hack to spot a range of problems and needs that you can solve for your users/audience

Step #2

Analyse how you can improve your own, or your competitor's products

Step #3

Pick your most fruitful battles to work on

Ready to enjoy the elusive ability to spot ideas and opportunities everywhere for product creation?

Start Extraordinary Products

Uncover a list of problems that people want solved in your niche - to create or improve your products ahead of the competition.

Here’s everything that’s included:

  • "Spot Golden Opportunities" LIVE workshop, with lifetime replay (value $197)
     
  • "Plan Your Product Innovation Roadmap" LIVE training, with lifetime replay (value $97)

  • Live demonstration of the methods on 2 audience topics (value $197)

  • Q&A Session recordings with Donn (value $297)

  • BONUS #1: Step-by-step action template that you can use again to find the next new opportunity for product creation or improvement (value $97)

  • BONUS #2: Problem-spotting cheatsheet
    (value $97)

  • BONUS #3: Access to a pop-up private FB group where you can continue to ask questions, and learn with the community (value $297)

 

Total value: $1297

Today's price: just $27

SAVE YOUR SEAT

Here’s exactly what we’ll cover during the Start Extraordinary Products workshop:

Part One: Spot Golden Opportunities - 45 minutes

  • Get crystal clear on how to reach creative results without 'being creative' 

  • How to spot problems that most people miss

  • How to think differently, easily

  • How to form a topic statement to investigate for hidden opportunities

  • 5 ways to quickly uncover product creation opportunities in your preferred niche

  • How to supersede a competitor's product

 

Part Two: Plan Your Product Innovation Roadmap - 20 minutes

  • How to differentiate between opportunities that are common, and those that are gold

  • How to sort and strategically pick the right opportunities to tackle first

 

Part Three: 2X Live Demonstration of the Above Techniques - 25 minutes

Everything you need to uncover opportunities for products and improvements that your audience will love.

REGISTER NOW FOR ONLY $27 (Limited)

What if I am really unfamiliar with idea creation, and never saw myself as creative?

 

Don't worry, we've got your back.

Bonus #1

Step-by-step action template


Follow this simple guide during and after the workshop to bring you through the method and the process. It's broken down in bite-sized steps that doesn't need you to feel talented. At the end, the cumulative result will be automagically creative.

Bonus #2

Problem-spotting cheatsheet


Use this cheatsheet and you'll pick out problems and opportunities like you've been an observant and sharp innovator for years.

Bonus #3

Access to a pop-up private FB community


Continue to ask questions and dialogue with fellow learners in the community who can clarify your learning and even form collaborations to complement each others strengths.

RESERVE A SPOT

Workshop Attendees Share Thoughts

Ang Ee Sock

Founder, Utter Studio Kids Art School


Dr Francis Ho

Sr. Consultant, Head of Radiation Oncology at National University Cancer Institute

Charmaine Sng

Sr. Academy Officer, ELIS at Ministry of Education, Singapore

Ang Ee Sock

Founder, Utter Studio Kids Art School


Dr Francis Ho

Sr. Consultant, Head of Radiation Oncology at National University Cancer Institute

Charmaine Sng

Sr. Academy Officer, ELIS at Ministry of Education, Singapore

Tan Sei Yee

Associate UX Designer, GovTech Singapore


I love to hack creativity because it has enabled me to invent some of the most popular products in the world, and allowed me to guide and spark innovation in students and in my team at STUCK Design.

Hi, I'm Donn Koh. I started my innovation career in design school 17 years ago. Being a little too serious and also coming from a background in the sciences made me feel that I could never be as creative as my peers who had artistic flair and were playful, imaginative, and courageous with their ideas.

While I could solve serious and well-defined problems, I had often wondered how to circumvent this 'lack of creativity'. How do I spot great ideas and opportunities that are commonly missed, connect dots that are seemingly unrelated? How do we create the 'why didn't I think of that' moment?

This sense of inability drove me to observe and unpack good ideas, and experiment extensively with how golden opportunities are identified. It was my way to cope - to create formulas for myself to use, so that I could survive in the design innovation industry.

Over the decade, this has bore much fruit. I now lead one of the most acclaimed innovation agencies in Asia (STUCK Design), and also teach in the prestigious National University of Singapore. I also invented the bend-and-snap mechanism of the Microsoft Arc Touch Mouse. And my students are launching products while at school, with some of them earning more than their entire tuition with just a semester project.

In teaching and leading creative teams for innovation and entrepreneurship, I discovered that this struggle with creativity was not uncommon. And every hack and formula I've created for myself has had the same liberating effect on other innovators - enabling them to be productive, entrepreneurial, and inventive. This result can be systematically achieved without forcing ourselves to be 'more talented' or a different person.

The methods drive all of my own work and results, and has enabled my teams and students to be far more inventive than they initially saw themselves. They go on to win awards and start new businesses.

To me it unlocks human potential that has been suppressed by years of conventional education, and it gives me great fulfilment that we can restore what's broken and self-limiting. I'm excited and passionate that we can change the world together with entrepreneurs, inventors, educators and designers - uncovering one good opportunity at a time.

Hi, I'm on TEDx!

Start Extraordinary Products

Uncover a list of hidden problems that people want solved - to create or improve your products in your niche, ahead of the competition.

Here’s everything that’s included:

  • "Spot Golden Opportunities" LIVE workshop, with lifetime replay (value $197)
     
  • "Plan Your Product Innovation Roadmap" LIVE training, with lifetime replay (value $97)

  • Live demonstration of the methods on 2 audience topics (value $197)

  • Q&A Session recordings with Donn (value $297)

  • BONUS #1: Step-by-step action template that you can use again to find the next new opportunity for product creation or improvement (value $97)

  • BONUS #2: Problem-spotting cheatsheet
    (value $97)

  • BONUS #3: Access to a pop-up private FB group where you can continue to ask questions, and learn with the community (value $297)

 

Total value: $1297

Today's price: just $27

GRAB THE DEAL

When you walk away from my workshop, you'll know exactly how to...

1

Do a long overdue audit of the opportunities in your niche - that you've been keeping at the back of your head.

2

Uncover needs and build a robust list of new goals that you can - finally - start your products or services with.

3

Plan a clear and actionable roadmap for the improvements you can make to your current products to be competitive.

SECURE YOUR EARLY BIRD SEAT

Start Extraordinary Products

 

In 90 minutes, get a list of problems that people want solved in your niche.

 

... then use our proven methods to pick the best opportunities to create or improve your products for your audience.

Here’s everything that’s included:

  • "Spot Golden Opportunities" LIVE workshop, with lifetime replay (value $197)
     
  • "Plan Your Product Innovation Roadmap" LIVE training, with lifetime replay (value $97)

  • Live demonstration of the methods on 2 audience topics (value $197)

  • Q&A Session recordings with Donn (value $297)

  • BONUS #1: Step-by-step action template that you can use again to find the next new opportunity for product creation or improvement (value $97)

  • BONUS #2: Problem-spotting cheatsheet
    (value $97)

  • BONUS #3: Access to a pop-up private FB group where you can continue to ask questions, and learn with the community (value $297)

 

Total value: $1297

Today's price: just $27

GET THE EARLY BIRD PRICE

Real Qs from other product creators.

RESERVE YOUR SEAT

Ask me anything, live, on Telegram. 

I love to answer questions about entrepreneurship, design, and innovation.

Still not sure? You're safe here.

30 DAY MONEY BACK GUARANTEE

If you’re not satisfied with this workshop for whatever reason, you're covered by our no-questions-asked 30-day 100% money back guarantee.

TRY THIS WITH CONFIDENCE